Google Sites is an incredibly user-friendly platform, but when it comes to design, many users find themselves limited by default templates. The good news? You can dramatically enhance the look and feel of your site with the right design resources—no advanced coding or graphic design degree required.
In this guide, we’ll dive into some of the best free and premium tools to help you create beautiful, modern, and professional-looking Google Sites.
Design can make or break your website—even on simple builders like Google Sites.
Whether you're building a school portfolio, business landing page, or event microsite, incorporating thoughtful design elements increases user trust, engagement, and SEO value.
Let’s explore the design tools that can turn your plain Google Site into a polished digital experience.
Many users default to plain layouts because they believe Google Sites is limited in design options.
While it’s true that customisation has its constraints, a little creativity—and the right tools—can go a long way.
Good design:
Increases credibility
Enhances user experience (UX)
Boosts readability and time-on-page.
Strengthens your brand identity.
Helps your site stand out in search results.
When your site looks professional, visitors are more likely to trust and engage with your content.
High-quality visuals make a huge difference. Ditch pixelated or generic images for vibrant stock photos that match your message.
Top Picks:
Unsplash – Modern, royalty-free images.
Pexels – Great for lifestyle, business, and abstract shots.
Pixabay – Includes illustrations and videos too.
SEO Tip: Use descriptive filenames and alt text when uploading images to improve your site’s visibility in image search results.
Colours can set the emotional tone of your website. Using a well-crafted palette ensures consistency and brand harmony.
Top Tools:
Coolors.co – Auto-generates trendy palettes.
Adobe Colour – Great for colour theory lovers.
Colormind – AI-powered suggestions based on design style.
Pro Tip: Apply consistent colour codes across section backgrounds, buttons, and font elements for a cohesive look.
Typography affects readability and brand identity. Google Sites offers a limited range of fonts, but you can still make smart choices.
Try These Tools:
Google Fonts – All fonts used in Google Sites come from here
Fontpair – Helps you match fonts that look great together
Typ.io – Real-world font combinations and inspiration
Not sure how to structure your homepage or landing section? Look to modern design galleries for layout trends and UI examples.
Inspiration Sources:
Dribbble – Interface and landing page inspiration
Behance – Full project showcases with UX case studies
Land-Book – Curated list of high-converting landing pages
Use these as a guide when designing section breaks, navigation, and content flow in Google Sites.
Want to crop, resize, add filters, or overlay text on images before uploading to your site? These free tools get the job done fast.
Top Picks:
Canva – Graphic design for beginners and pros
Photopea – Photoshop alternative in the browser
Pixlr – Great for quick edits and enhancements
Icons help communicate ideas visually and make your content more scannable. They’re great for feature lists, navigation, or buttons.
Go-To Libraries:
Flaticon – Thousands of free icons in SVG/PNG formats.
Font Awesome – Popular web icon library.
Iconmonstr – Clean, minimalist icon sets.
Just upload icons as image files or embed them using the “Embed” tool in Google Sites.
Google Sites doesn’t support plugins like WordPress, but you can still enhance your site with embeddable widgets.
Useful Widgets:
Embed Google Forms – For lead capture or feedback.
Tockify Calendar – Stylish, interactive event calendars.
Elfsight Widgets – Offers testimonials, social feeds, countdown timers, etc.
YouTube or Vimeo embeds – For sleek video integration
Download or generate your assets (images, colours, icons, etc.).
Use the “Insert” panel to upload images, embed HTML, or add content blocks.
Style consistently using your chosen colour palette and fonts.
Preview your site frequently to ensure responsiveness and visual balance.
Don’t forget accessibility—add alt text and use readable font sizes.
Designing a great-looking Google Site doesn’t require complex tools or a web designer. With these curated design resources, you can build visually engaging, on-brand websites that are user-friendly and SEO-aligned.
Whether you're launching a personal site, a client presentation, or a microsite for your side hustle—your design is your first impression. Make it count.