If you're searching for a free and simple way to build a website, Google Sites might be your best-kept secret.
Whether you're a student, educator, small business owner, or creative professional, Google Sites offers a powerful yet approachable platform to create websites without needing to write a single line of code.
In this guide, you’ll learn how to use Google Sites, explore its key features, and pick up best practices to build polished, functional, and SEO-ready websites.
Website building used to be overwhelming, especially for beginners with no design or coding background.
But Google Sites is changing that. It’s a drag-and-drop website builder backed by Google’s ecosystem—ideal for internal team sites, personal portfolios, event pages, or even small business websites.
So, how does it work? What makes it different from other builders like Wix or Squarespace? And how do you get the most out of it?
Let’s dive in.
To start using Google Sites, all you need is a Google account. From there, it’s as simple as:
Visiting sites.google.com
Clicking the "+" to create a new site.
Choosing a blank canvas or a template.
Adding content using intuitive editing tools.
Within minutes, you can have a live, shareable website hosted securely by Google—completely free.
🧩 Drag-and-Drop Editor
Google Sites uses a true WYSIWYG (What You See Is What You Get) editor. You can easily add:
Text boxes
Images
YouTube videos
Google Maps
Buttons and collapsible sections
No coding required. You simply drag elements onto the page, reorder them, and edit in real time.
Need multiple pages? Google Sites allows you to add and organise pages effortlessly. You can create:
Home
About
Services
Contact
Blog (by linking Docs or embedding content)
Using the page navigation panel, you can create dropdown menus, reorder pages, and even hide pages you’re still working on.
This is where Google Sites shines—its seamless integration with Google Workspace (formerly G Suite). You can embed:
Google Docs
Sheets
Slides
Forms
Calendars
Charts from Google Sheets
This makes Google Sites an excellent tool for teams, educators, or anyone managing content in the Google ecosystem.
Google Sites offers a collection of pre-designed themes and content layouts to make your site visually appealing. You can:
Pick a consistent colour scheme
Choose modern, minimalist layouts
Apply branded fonts and headers
Maintain design consistency across all pages
While customisation is not as extensive as other builders, the simplicity helps you create clean, professional-looking websites quickly.
🤝 Collaboration Tools
Like Google Docs, Google Sites supports real-time collaboration. You can:
Share edit access with team members
Set permissions (view, comment, edit)
Track changes and edits
Restore previous versions
This makes it perfect for team intranets, collaborative classrooms, or shared project portals.
Want your Google Site to look polished and perform well on search engines? Here are some expert tips:
Use proper headings (H1 for titles, H2 for subheads)
Include keywords naturally in your content
Add alt text to images
Create descriptive page titles and file names
Use clean, short URLs for each page
📱 Optimise for Mobile
Google Sites are mobile-responsive by default—but always preview your site on different screen sizes before publishing.
📷 Use High-Quality Media
Stick to clear, optimised images and videos. Avoid heavy files that could slow down your site.
🔗 Add Internal and External Links
Boost navigation and SEO by linking to relevant pages within your site and authoritative sources outside of it.
🧭 Keep Navigation Simple
Stick to 5–7 top-level pages in your main menu. Use dropdowns or section links for the rest to keep things user-friendly.
If you're looking for a hassle-free way to build a secure, responsive, and professional-looking website, Google Sites is an excellent choice. It’s beginner-friendly yet powerful enough for business, education, or personal use.
With its intuitive interface, Google integration, and collaboration tools, you don’t need to be a tech wizard to build something great.
Now that you know how to use Google Sites, why not give it a try? Pick a template, write your content, and go live in under an hour.